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Beauty Industry

Stay Tuned for Kanye West’s Yeezy Beauty?

West's company filed for a Yeezy trademark to cover makeup, hair care, and more.

By: Beauty Packaging Staff


Kanye West may be joining Kylie and his wife Kim in the beauty business. West’s company, Mascotte Holdings, Inc., filed for a “Yeezy” trademark to cover “a plethora of beauty and skincare products,” TMZ reports.

The list includes makeup, nail polish, body oils, hair care – and more. (See the full list here.)

West has been using the “Yeezy” name for his fashion lines, including sneakers launched in partnership with Adidas, since 2015.   

Last week we reported that Kylie Jenner topped Forbes list of highest-paid celebrities, and West was number two. 

Photos: Kim Kardashian West poses with Kanye West via Instagram/KimKardashian and (R) the Mrs. West Lip Bundle by KKW Beauty

Read More

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